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About Andy Reeds

Andy Reeds spent the first half of his career in the Armed Forces where he was heavily involved in public relations, military journalism and training. For his last six years with the MoD he specialised in media consultancy, training, rehearsal and was the UK government’s lead on the design and delivery of realistic media simulation from ministerial level crisis rehearsal, to complex exercises with player audiences of up to 2,000 people at a time from across Defence and the emergency services.

As well as having worked as a military press officer dealing on the ground with difficult issues in Northern Ireland, Kosovo, Bosnia, Kuwait, Iraq and the UK he has, unusually also worked for the internal MoD media as a writer, print editor and radio journalist. 

He was closely involved in the work to establish the forerunner of what is now the Joint Information Activities Group (JIAG) and led its training capabilities for the first two years of its existence before taking early retirement to establish Crown Media.

A journalist, qualified teacher, training designer and a Member of the Chartered Institute of Public Relations, he has personally trained more than 11,000 people from 90 countries. He is a regular lecturer on the media and communication techniques to government departments, universities and non-governmental organisations.

Since establishing Crown Media 13 years ago, Andy has designed, developed or led more than 1,000 exercise media simulations during which, he has developed many of the techniques used and pioneered the simulation of social media to bring greater realism to exercises.

A significant aspect of his work is the prediction of future developments in the news media and creating ways of replicating them in media training and simulation. He can justifiably claim to be the UK's leading expert on the integration of realistic media simulation into training exercises and crisis rehearsals.