Simulation
We are the cutting edge of media and information simulation
Crown Media is the world leader in training through simulated media
Some organisations are constantly engaged in communication with the public. They have well designed and practised systems and protocols supported by experienced media professionals. They may also have tried and tested plans for communicating in a crisis.
But what if your organisation knows how to deal with routine media events, but has not dealt with a crisis within current corporate memory? Do you have the right structures and protocols in place? Do all your people know how to react? Have you got a nominated spokesperson? Do you know how they will perform under pressure? Do you have a pool of tried and tested subject matter experts ready to talk with authority on specific aspects of your organisation’s activities? Are you making assumptions about events and crises based on your internal corporate knowledge? Do you fully understand the public’s perception of your organisation?
In the past it has been difficult to assess the people and the protocols you have in place (if indeed you have them in place). But using simulation you can create a realistic media and information environment that will pressure test your systems and then practice and assess your spokespersons and subject matter experts in an immediate and realistic way and identify areas of weakness and strength.
“We have continually employed Crown Media because of their excellence, flexibility, and cost effectiveness. The ability to understand military Public Affairs from a personal and experienced perspective, and a sympathetic approach which has continually provided good training outcomes.“
LTC Paul Kolken, Chief PAO, 1GNC (Retired)Who we work with
Military
We are the world leader in the unique world of military media simulation. We also train soldiers of all ranks on how to engage with the media.
Resilience
We’ve worked on media training and simulation at Government COBRA level through to regional 999 services.
Corporate
Our corporate media training services provide a comprehensive and tailored approach to sharpening your team's communication skills.
NGOs/Charities
We have extensive experience in media training and simulation, with a strong emphasis on collaborating with charitable and non-governmental organizations.
Simulation Case Studies
All have benefited from our expertise and experience
We can create simulations that engage with your team using the full range of broadcast and print media. But these days it is not just the traditional media. Social media is now critical for your audience engagement whether you are working in the corporate, resilience, military or humanitarian domain. We can field a range of realistic social media simulation tools that can fully reflect the information play in the exercise that you are planning.
We spend a great deal of time researching the latest trends in social media and creating simulations that we can use during exercises.
Some companies may encourage you to use systems and structures within the real social media world to practice during an exercise. We believe this is not advisable. During a crisis management exercise an organisation is frequently practicing for its perceived worst fears. For such information to escape into the wild would be potentially damaging to your organisation’s reputation.
Our social media, like our traditional media is delivered via a secure website which your team can be given access to. When an exercise is finished, we can, by negotiation, leave it visible for a period of time so you can analyse the product created during the exercise. Once that process is complete we erase the content of the site.
We can discuss specific media and social media requirements with you and provide access to an example site so that you can see how the media and social media product will be viewed by your team.
“A brief note to say what an outstanding job your team did on the recent Operation TRENTON mission rehearsal. They engaged with the training audience, produced excellent products and really made a significant contribution.“
Col Tom Marsden RE, Commander, 12 (Force Support) Engineer GroupOur core services
Simulation
Crown Media is the world leader in training through simulated media.
Training
Complete, inclusive and discreet media training solutions.
Consultancy
Confidential consultancy, advice and guidance from experts.
Filming
Fast, effective and confidential filming and production.