Complete, inclusive and discrete media training solutions
Preparation is the key to successful engagement
Media training, from strategic planning to tactical engagement, is essential for companies which value their communication and reputation.
We will train your team or individuals to identify stories, understand how the media work and create opportunities, how to respond in a crisis, identify and create successful and enduring messages, and more specifically, provide top level interview training and tips and tricks.
Social media is also a critical influence - training helps our clients to understand, work and influence this dynamic and multi-faceted environment. This can be done in a classroom setting, or as a one-to-one at the client's premises. The result will be new skills and confident self-knowledge to manage the media effectively.
We have worked with Cabinet Ministers on strategic messages, and with junior staff talking about their day-to-day experience. We have helped organisations prepare for critical emergencies, and also for product launches. Since 2009 Crown Media has been trusted by the UK Ministry of Defence as their only external provider for media training. Our international corporate, Government and military client list is extensive. All have benefited from our expertise and experience. And all ask us back to repeat the experience with new personnel and to top-up the skills.
Media product may be seen and heard by millions, repeatedly, over many hours. It may be global TV coverage - or postings on the internet in places such as Twitter and Facebook. Crown Media can also test your readiness. Using seasoned professionals, we have the skills and experience to test how you operate, and to provide a simulation environment second to none. This allows you to identify gaps and flaws, and plug them. Before the media plug you!
Bespoke, discrete media training solutions.
I am convinced the exercise would be much poorer without your contribution.
Col EA Murchison, Defence Academy.
A very smooth exercise with articles that were pitched at just the right level for our audience.
Katharine Rock, Public Health England.
Thorough preparation is critical to success
Experienced and expert training
Much can ride on effective media (and social media) exposure especially in a crisis. Planning and preparation is critical to successful engagement with the media.
Crown Media provides a complete, inclusive and confidential media training process. This is based not just on our experience as journalists. It follows years spent successfully managing media relations at levels ranging from local newspapers to international broadcasters as PR and media specialists.
Crown Media's trainers are particularly skilled at refining and focussing their customers corporate communications. We achieve significant benefit for the customer by precisely profiling the spokesperson and the messages to increase the
effectiveness of message targeting.
Crown Media are experienced exercise designers and facilitators. We plan the media aspects of many exercises from the relatively small to those involving several hundred participants.
We have unique skills to create realistic media simulations which match the circumstances and can advise you on the most effective ways to test the resilience of your team and systems.
Every requirement is unique. Properly planned and executed simulation is the most powerful method of bonding your team and validating your skills and procedures.